When
Where
TA Provider
Intended Audience
The MCHB TA Innovation Center will be offering a peer-to-peer sharing session for PMHCA and MMHSUD awardees on
Messaging and Marketing PMHCA/MMHSUD to your Provider Network.
Co-facilitators: Susan Griffin, LICSW (Director of PATHS, Birmingham AL) and
Dr. Uruj Haider (Medical Director of Consultative Services for MCPAP for Moms)
Session Moderator: Liz Carr
This session is scheduled for
Wednesday, November 8, 2023, 4:00 – 5:30 p.m. Eastern
This facilitated session will follow a small group discussion format that allows for rich interaction among peer awardees to share challenges, lessons learned, and innovative solutions that have been successful. This session will include opportunities to discuss strategies for messaging and marketing the program to providers, based on the group’s interest and priorities.
Please reach out to us at the email below if you have specific topics you would like to have included.
Questions to Guide the Discussion
- What challenges have there been with marketing PMHCA/MMHSUD programs within your provider community?
- What modes of marketing have been most successful? Which have been least successful?
- How has your marketing/messaging changed over the course of program development?
- How have you engaged with state and/or national professional associations to improve marketing your program to providers?
- How have you marketed your program while attending conferences, workgroups, symposiums etc.?
- Once a provider has been enrolled in the program, what messaging has been helpful to encourage them to engage and utilize the support?
- How have you engaged providers to encourage provider to provider marketing/sharing?
Please feel free to forward this email to members of your project team and/or partners who may benefit from participation. You can contact us at mch-ta-innovation-center@jbsinternational.com with any questions or feedback.
We look forward to connecting with you on November 8th!
Thank you,
MCHB TA Innovation Center Team